Trend alert: The colour of 2024

Trend alert: The colour of 2024

Posted by fizah pasha on

Each passing year, Pantone's unveiling of the Color of the Year prediction triggers an exciting ripple across multiple industries, from fashion and interior design to digital aesthetics and the ever-evolving beauty landscape. This highly anticipated choice, curated by Pantone's global trend forecasters deeply entrenched in the world of fashion and design, marks an illustrious 25 years since its inception. Departing from the vibrant Viva Magenta, the next 12 months will be bathed in the soft glow of 13-1023 Peach Fuzz, a hue described as "a velvety, gentle peach tone that warmly envelops inclusivity, enriching the mind, body, and soul."

Leatrice Eiseman, the Executive Director at Pantone Color Institute, elucidates, "In our pursuit of a hue resonating with our inherent yearning for intimacy and connection, we've opted for a color exuding warmth and contemporary sophistication. It's a shade that evokes empathy, offering a comforting touch and effortlessly bridging the gap between youthful exuberance and timeless elegance."

The beauty industry has long embraced the allure of peach tones, a constant presence in lipsticks, blushes, and eye shadows. From Too Faced's bestselling Sweet Peach palette in 2016 to Tom Ford's provocative Bitter Peach fragrance in 2020, the appeal of this fruit-inspired color has been undeniable. However, Peach Fuzz distinguishes itself from its predecessors; it eschews playful or provocative tendencies and emanates a tranquil subtlety. Perhaps, after a year of societal and political upheavals, this subdued tone serves as a much-needed antidote. Some even argue that it symbolizes an evolution from the frenzy of Barbie pink that dominated shopping carts and Instagram feeds in 2023, as Peach Fuzz delicately balances between an orange and a pink hue, appealing to both Millennial and Gen Z sensibilities.

The inclusion of "Fuzz" in its name evokes our tactile instincts, signifying a yearning for physical connection in an increasingly digital world. "Fuzz" embodies softness and solace, providing a comforting cocoon—a stark contrast to the abrasive nature of a world fraught with contentious debates and clashing viewpoints. Pantone emphasizes the significance of community and introspection in a society fixated on external pursuits.

Laurie Pressman, Vice President of the Pantone Color Institute, further elaborates, "With Pantone's Color of the Year 2024, we observe an intensified focus on community as individuals globally redefine their lifestyles, pondering what truly matters—embracing the comfort of closeness with loved ones. This color's warm and inviting embrace conveys compassion, nurturing togetherness and enriching the soul." Reflecting on the 25 years of the Pantone Color of the Year program, Pressman expresses gratitude for providing a platform where designers and color enthusiasts worldwide engage in vibrant conversations, derive inspiration, and showcase creativity within their respective communities. The program eagerly anticipates many more years of fostering such creative engagement.

Previously, peach fuzz was something consumers sought to eliminate from their faces; however, in 2024, it becomes a symbol of warmth and comfort, representing the evolving trends in fashion and color preferences among both Millennials and Gen Zers. This shift signifies a broader societal move towards softer, more contemplative tones that offer solace amidst an increasingly chaotic world. The allure of Peach Fuzz lies in its ability to resonate with individuals seeking harmony, connection, and a sense of serenity amid the tumult of modern-day life.

In conclusion, Pantone's choice of Peach Fuzz for 2024 transcends mere color preference; it encapsulates a yearning for emotional connection, community, and a refuge from the cacophony of the digital era. Its soft, embracing nature stands as a beacon of tranquility in a world seeking balance and harmony, influencing trends across industries and generations.

Peach makeup on brown skin

Peach fuzz, Millennial, Gen Zer, Pantone, 2024, Colour of the year, Trend, Fashion

Peach fuzz, Millennial, Gen Zer, Pantone, 2024, Colour of the year, Trend, Fashion

Peach fuzz, Millennial, Gen Zer, Pantone, 2024, Colour of the year, Trend, Fashion

Peach fuzz, Millennial, Gen Zer, Pantone, 2024, Colour of the year, Trend, Fashion

 

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